Evernote — is a cross-platform, free app designed for note taking, organizing, and archiving. The app allows users to create a “note” which can be a piece of formatted text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten “ink” note.
The popular note taking and productivity startup with 200 million users — has built its reputation around an app that lets you record and track all your life’s details hold them there, for life.
Evernote, which has run its cloud-based services from its own data centers since launching in 2008, is moving completely over to Google Cloud Platform
Evernote is migrating all of its data, including some 5 billion notes, to Google’s Cloud Platform. As part of that, it will also start to use Google’s machine learning APIs to help access and use that data in different ways.
As a result, Evernote will be shutting down its previous storage architecture that was based around a private cloud infrastructure, along with some of its own tech. The first two areas that will be replaced by Google’s machine learning APIs are its voice recognition for speech-to-text translations; and natural language processing, used to help search for contextual content.
Evernote says it will start the migration to Google in early October, with “a complete migration by the end of 2016.”
“The transition to the cloud will occur completely in the background. You should see no impact to your service during the transition, and you do not need to take any action. Behind the scenes, Evernote will become faster, stronger, and more stable,” Evernote writes. It adds that among the security features that it will gain as a result of the change is encryption at rest, which it said many users have asked for in the past.
One thing that it will not gain are ads, Google’s most important business product. “Google Cloud Platform is a separate business unit and not interested in monetizing that content. We have no intention of using ads. Our user data is private to them and we protect that in the highest possible way.”
This is no small achievement as the transition means moving approximately three to 3.5 petabytes of user data from Evernote’s two current data centers into the Google Cloud Platform. To get an idea of that scale, a single petabyte (a million gigabytes) of data represents the equivalent of 20 million four-drawer file cabinets filled with text.
The company also plans to move all of its internal operations to Google’s cloud as well!
Evernote considered all of the usual suspects before picking Google. (Microsoft have been an obvious consideration as well)
Evernote is by no means the first company to jump to Google’s Cloud Platform and use its APIs to run its customer-facing technology. Others on the Google Cloud Platform include Snapchat, Spotify, and Viant. Others using its machine learning APIs include Ocado, Wix, and Disney.
This is a solid win for Google Cloud Platform which is striving to build credibility among business users. Many people in businesses of all sizes use Evernote to keep themselves organized, so this looks like a step in the right direction.
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